Used toothpaste tubes, toothbrushes, dental floss containers could win schools playground

TerraCycle announced its  Recycled Playground Challenge  – a new initiative in partnership with Colgate, the global oral care leader, and ShopRite, which has more than 250 stores in the Northeast – to help encourage healthy smiles and environments among school children and consumers. 

Beginning now through June 30, schools located throughout New York, New Jersey, Pennsylvania, Delaware, Connecticut and Maryland are eligible to compete for a new playground made completely of recycled material by joining TerraCycle’s Oral Care Brigade  program.

Through the Oral Care Brigade, a free recycling program run by Colgate and TerraCycle, schools will earn one “Playground Credit” for each shipment of empty toothpaste tubes, toothbrushes, and floss containers sent to TerraCycle. Schools can earn additional Playground Credits by encouraging parents and teachers to vote online by logging onto

The winning school with the most Playground Credits will be announced by July 18, 2014 and the playground will be installed during the 2014/2015 back-to-school season. The first runner-up school will win 500 upcycled tote bags, 500 upcycled pencil cases, 500 upcycled pens and a $750 ShopRite® gift certificate.  The second and third runner-up schools will win 250 upcycled tote bags, 250 upcycled pens and a $500 and $250 gift certificate, respectively. Finally, five honorable mention participants will win 250 upcycled pens and $150 ShopRite gift cards.

In addition to donating gift certificates for the runner-up schools, ShopRite is also encouraging community participation in the contest with displays throughout its stores.

For instructions on how to participate in the Recycled Playground Challenge, please visit or the ShopRite at 1201 Farmington Ave., Bristol

To learn more about the Colgate® Oral Care Brigade™ program and to sign up, please visit