Ticking time forward: Clock museum unveils new logo

The time has come for the American Clock & Watch Museum to unveil its new logo.
Besides exhibiting a more modern look, the new also logo represents the clock and watch industry while speaking to both time and movement.
Patti Philippon, executive director of the American Clock and Watch Museum, said it seemed that it was the right time to create a new logo, as the museum has experienced many changes over the last five to 10 years. The marketing committee, along with the museum’s board, discussed the idea of a new logo that shows the technological and fun side of the museum, said Philippon.
“It’s been awhile since the museum has had a new logo and a new look,” said Philippon.
 “We wanted to up our look, make it more appealing for the tourism industry, yet still [reflect] the clock [and] watch industry,” said Kim Villanti, who serves on the museum’s board and marketing committee.
Over the last five years, the museum has expanded its board, as its members consist of not only clock and watch aficionados but also folks representing other professions and areas of expertise.
“We have marketing people…people who have corporate backgrounds,” said Philippon.
Another major change the museum has experienced: forming a greater presence in the community at large through community events and activities.
“We’ve done more community activities—we’re really trying to be more of a presence both within Bristol and the state of Connecticut,” said Philippon, adding that the museum also is a destination for out of state visitors. “We’re really trying to…be a community destination with some of our events, activities and exhibitions.”
Located in the Federal Hill section of Bristol, the American Clock & Watch Museum features one of the largest displays of American clocks and watches in the world. As visitors walk through the museum’s eight galleries, they can learn about American clock & watchmaking with particular emphasis on Connecticut, which was once the clock capital of the United States.
Housed in an 1801 Federal-style home with a sundial garden, the museum sees between 3,000 and 4,000 visitors per year.
“[The clock industry] changed the lives of people—it changed the lives of women, provided jobs,” said Villanti, adding how clocks became more affordable as more of them became mass produced.
During the six-month process, the marketing committee welcomed three professional designers to submit ideas, and committee members discussed those ideas further, selecting the tops ones they felt worked well. After receiving feedback from the board, the committee and the designers ultimately finalized the logo, which features a more modern look. Brendan Sullivan, a member of the board who is a graphic design professional, designed the new logo, which has elements that can be extracted graphically for branding purposes.
With experience in design and marketing, Villanti has served on the board for two years now. Villanti initiated the museum’s annual White Night event, a free outdoor jazz concert where guests can bring their own food and beverages while visiting the museum and enjoying activities for all ages.
“The majority of the board agreed that a more modern logo would hit all the marks and propel us into the future,” said Villanti.
The committee discussed a number of criteria they wanted the design of the new logo to meet, such as depicting a clever feature that clock and watch fans will recognize. The committee also wanted the colors to be in sync with some of the colors used in the late 1800s. Besides pumping up the green letters, the logo also uses brown to make the words, “clock” and “watch” stand out. The gears presented in the logo speak to movement, and can be extracted for a variety of branding products, including brochures, t-shirts and a soda label, said Villanti.
Meanwhile, the hands featured in the “O” represent the timekeeping of clocks and watches. 
The logo also will be unveiled during third annual White Night event on Saturday, June 13, 4 to 7 p.m.Print Print