A new citywide promotional game is being launched Saturday to coincide with the East Region Little League Sofball and Baseball Tournaments hosted at Bristol’s A. Bartlett Giamatti League Leadership Center from July 25 through August 16, where nearly 450 participants/ families will descend on the Bristol community from all over the Northeast and Mid–Atlantic.
“It’s a big deal. The road to Williamsport begins in Bristol,” said brand and marketing manager Mark Walerysiak Jr. in a press release “We wanted to come up with a way that not only welcomed our incoming guests, but showcased our local offerings and provided an opportunity for everyone in our community to be swept up in the excitement of the games, and parKcipate in the action.”
The promotion titled “Round Bristol’s Bases,” sponsored by DoubleTree by Hilton, is a flier that acts as a promotional game. There are four categories that correspond to each of the four bases. For instance, first base is labeled as Local Flavors, second base as Ethnic Restaurants, third base as Sweets, and home plate as Museums. Each category lists several corresponding local establishments, with each offering 15 percent off if you redeem the flier, and some offering special Little League themed menu items.
To successfully “Round Bristol’s Bases’ and be eligible to win prizes, one must visit at least one participating location from each category. 50 will be awarded prizes, which include Bristol All Heart toy baseballs, All Heart baseball style t-shirts, and the grand prize of a free stay at the DoubleTree by Hilton and a family four-pack of season passes to Lake Compounce Theme Park.
“It’s a fun way to get the community pumped about the games, plus a chance to showcase our local eateries and attractions,” said Walerysiak in the press release. “We like that it works just as well for in‐towners as those out of town. We hope everyone plays.”
The promotion runs for the duration of the Little League tournament, July 25 through Aug. 16. Fliers will be distributed as inserts in the July 24 edition of the Bristol Observer, and are also available for pickup at participating eateries and locations, including at the Greater Bristol Chamber of Commerce at 200 Main St., in the lobby of Bristol City Hall, as well as at the Giamatti Little League Center.
“We’ve held a successful tournament for years now, and each year it seems to get even bigger,” said Don Soucy, East Region director in the press release. “So it’s great to see the city coming onboard with this marketing effort to not only boost the tournament’s visibility, but ensure those visiting town are greeted in a special way that they will remember fondly. Plus, it provides an extra economic impact for the City of Bristol. We’re excited, it’s a win–win all the way around.”