Shape up! Spanx coming to Westfarms May 1

Spanx, the brand that revolutionized the shapewear industry, is coming to Hartford. Connecticut’s first Spanx retail store will open at Westfarms Mall with a “jiggle-free jubilee” on May 1, 2014.

In addition to its most popular shapewear styles, the store will feature something for everyone—including a variety of on-trend apparel, active, swim and a selection of men’s products. Whether shoppers need to stay smooth underneath a form-fitting dress, eliminate unsightly VPL or want the latest look in denim, Hartford’s new Spanx store will offer a solution to any fashion dilemma.

 “Our retail stores are approachable and fun, a place where customers can find the entire breadth of Spanx products and everyone knows your bra size,” said, Spanx Founder, Sara Blakely in a press release about the opening.  “We lend support—from top to bottom and get “thanks, Spanx” booty shakes in return.”

Following the Spanx new store footprint, the Spanx news release said, the Westfarms location is designed with “comfort, function, fashion and fun in mind. Inspired by the brand’s supportive products and vibrant personality, bold splashes of red, Lucite finishes and high-gloss lacquer can be found throughout the store, creating a feeling of high energy and even higher style. Plus, feminine furnishings and intimate fitting rooms with oh-so flattering lighting help to create a chic, cozy setting.”

Opening day festivities kick off with a ceremonial hosiery cutting at 10 a.m. on Thursday, May 1. The first 100 shoppers to arrive at the store can choose a complimentary problem-solving product from the “Tower of Power,” which houses packaged SPANX products from shapers to pantyhose ranging in retail price from $26 to $38.

In addition, “Shaping Spree” gift cards will be raffled off throughout the opening day.*