Coalition launches campaign to combat underage drinking

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Plainville Coalition member Kim Crowley affixes informational stickers to items at a local retailer as part of the underage drinking prevention campaign

The Plainville Coalition for Positive Youth Development is joining communities across the nation by sponsoring a campaign to prevent underage drinking.

A press release from the coalition explained this effort highlights the fact that it is illegal to allow consumption of alcohol by anyone under age 21, even in private homes. As part of the campaign, the coalition will be displaying brightly colored lawn signs and other materials around town. Local pizza restaurants, grocery stores and package stores have partnered with the coalition by displaying campaign posters and lawn signs on their properties, and participating in a sticker promotion on store packaging to remind consumers about the illegalities of alcohol consumption by minors.

A number of local retailers partnered with the coalition to kick off the underage drinking prevention community awareness campaign in advance of the Labor Day holiday including Discount Liquors, Big Saver Wines and Spirits, Town and Country Discount Liquors, West Main Pizza, and Sax Pizza.

In addition, the Coalition, in partnership with AMP Radio in Plainville, developed a public service announcement about the underage drinking prevention campaign that was featured over the summer at several local gas stations.

“It is our hope that by spreading awareness of the “social host law” we can help to prevent the negative and often tragic consequences of underage drinking,” said Plainville Coalition For Positive Youth Development Co-Chair Roberta Brown, according to a press release.

“We are also very grateful for the partnership with local retailers who understand the importance of the underage drinking prevention campaign and are working with us to spread the word,” added coalition co-chair, Lynn Davis.

Funding for the coalition’s underage drinking prevention campaign was provided through a grant from the Plainville Community Fund.

 

Plainville Coalition member Kim Crowley affixes informational stickers to items at a local retailer as part of the underage drinking prevention campaign
Plainville Coalition member Kim Crowley affixes informational stickers to items at a local retailer as part of the underage drinking prevention campaign